US Open
2019
Role: Lead Creative Technologist
Client: US Open - American Express
Team: Fake Love
Using New York City’s subway system as inspiration, each track has its own collection of sounds based on tennis: tennis ball hits, sneaker squeaks, crowd cheers, and Venus Williams.
Guests interact with the wall by placing tennis balls in custom fabricated inserts, triggering layers for the track and steps in the sequence.
Sound Design
The musical track was custom built from the ground up to ensure the multiple layers of sound integrated seamlessly.
Prototyping
Our rigorous prototyping process led to an intuitive, sturdy, and easy-to-use design for the inserts while ensuring the system was robust enough to withstand the abuse of overenthusiastic users.
Tennis fans activated
Tennis fans were able to relax and have fun with the AMEX - US Open Rally Remix wall.